Product Marketing Prompts
Posted on January 25, 2024 • 645 words
9 Essential ChatGPT Prompts for Product Marketing
These nine prompts crafted to help you nail product names, sales pages, pricing, case studies, onboarding flows, and more. Each section includes an optimized prompt plus a quick Notes to keep your outputs sharp and actionable.
1. Product Naming
Optimized Prompt
You’re a branding specialist. Generate five product names for [Product/Category] using the Benefit + Twist formula (combine a clear benefit with a creative twist). List each name on its own line and include a one‑sentence explanation of the benefit it conveys.
Notes:
- Asking for explanations forces clarity.
- “Own line” keeps the list easily scannable.
2. Sales Page Value Stack
Optimized Prompt
You’re a conversion‑focused copywriter. Write a value stack for [Product/Service X] following this flow:
- Offer – Describe the core product/service.
- Bonus – List two bonuses with their standalone value.
- Urgency – Add a time‑sensitive incentive or deadline.
Use bullet points for each item.
Notes:
- Bullet points improve readability.
- Limiting to two bonuses prevents overload.
3. Pricing Models
Optimized Prompt
You’re a pricing strategist. Suggest three value‑based pricing models for [Product/Service X]. For each model, include:
- A name (e.g., “Tiered Value,” “Pay‑Per‑Outcome”).
- Who it’s best for (customer segment).
- Why the price matches perceived value.
Notes:
- Naming each model makes them memorable.
- Linking price to value avoids arbitrary numbers.
4. Case Study Summary
Optimized Prompt
You’re a case‑study writer. Summarize a customer win for [Tool/Strategy X] using the STAR method in four bullet points labeled:
- Situation: Context or problem.
- Task: What needed to be done.
- Action: Steps taken.
- Result: Quantifiable outcome.
Notes:
- Labeling STAR sections keeps structure tight.
- Quantifiable results (e.g., “+40%”) add credibility.
5. Onboarding Flow
Optimized Prompt
You’re a UX writer. Create three sequential onboarding steps for [Product X] using the Teach → Show → Ask framework. For each step, provide:
- A concise title.
- A one‑sentence description of the user action and learning outcome.
Notes:
- Titles help users scan the flow.
- “Action + outcome” ensures each step feels purposeful.
6. Product Demo Script
Optimized Prompt
You’re a demo specialist. Script a short demo for [Product X] using the Before → After → Bridge formula. Provide three labeled paragraphs:
- Before: Describe the user’s pain point.
- After: Show the ideal outcome.
- Bridge: Explain how your product makes that transformation happen.
Notes:
- Labeling sections guides the narrative.
- Three paragraphs keep it crisp and focused.
7. Ad Copy for Google Ads
Optimized Prompt
You’re a Google Ads expert. Write two headline options (≤30 characters each) and one description (≤90 characters) for [Offer X], following Pain → Promise → CTA.
Notes:
- Character limits ensure ad compliance.
- The three‑part logic drives emotional connection and action.
8. Email Nurture Sequence
Optimized Prompt
You’re an email marketer. Draft a three‑email nurture sequence for [Lead Type X] using Problem → Insight → Invitation. For each email, include:
- Subject line.
- Preview text.
- Body copy with a clear next‑step CTA.
Notes:
- Preview text boosts open rates.
- A clear CTA in each email drives progression.
9. Landing Page Hero Section
Optimized Prompt
You’re a landing page copywriter. Write a hero section for [Product X] using Clarity → Outcome → Proof. Include:
- Headline: Instantly clear benefit.
- Subheadline: Brief expansion of the outcome.
- Proof element: One statistic or testimonial snippet.
Notes:
- Proof at the top builds instant trust.
- Keeping the headline uncluttered maximizes impact.
Overall Suggestions
- Uniform Structure: Use the same “role + task” pattern across prompts.
- Explicit Counts & Labels: Always tell ChatGPT how many items you need and how to label them.
- Use Roles: Starting with “You’re a…” immediately sets the AI’s mindset.
- Format Guidance: Call out bullet points, paragraphs, or character limits to control output shape.
- Iterate & Test: Run each prompt with a real example to fine‑tune phrasing and scope.
This article gives you a plug‑and‑play toolkit for your next product launch or marketing campaign. Tweak the specifics, paste into ChatGPT, and watch the magic happen!